The tendency to treat products like projects—sets the stage for a fundamental misalignment in goals, strategies, and outcomes.Where one approach prioritizes outputs, the other focuses on outcomes. Where one is concerned with finishing a sprint, the other is about meeting user needs. These differences don’t just affect delivery timelines—they shape the entire process, from ideation to execution, and ultimately define the value delivered to customers.
Product vs. Project
The tendency to treat products like projects—sets the stage for a fundamental misalignment in goals, strategies, and outcomes.Where one approach prioritizes outputs, the other focuses on outcomes. Where one is concerned with finishing a sprint, the other is about meeting user needs. These differences don’t just affect delivery timelines—they shape the entire process, from ideation to execution, and ultimately define the value delivered to customers.