Tim Brown, in Change by Design, talks about how design isn’t a department, it’s a mindset. He writes:“Design thinking is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”That right there? That’s the missing link in so many product teams.
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Designers and the Product team
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Tim Brown, in Change by Design, talks about how design isn’t a department, it’s a mindset. He writes:“Design thinking is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”That right there? That’s the missing link in so many product teams.